Strategic, innovative creative.
I help teams align, move fast, and bring bold ideas to life.
I pitched and prototyped the concept for Fan1, a gamified global competition powered by Salesforce technology, built with Formula 1 and the Salesforce team. Over several weeks, fans answer trivia on F1 Unlocked covering F1, driver lifestyle, and inside-F1 questions. The fastest, most accurate players earn one of 22 spots at the Las Vegas Grand Prix, where they compete in a series of challenges for the title of F1 Fan1.
I led the concept and creative technology for Grandmaster Garden, taking a physical chess board to a web app prototype that grew into a four-player game. Attendees played more than 1,000 puzzles at the FIDE activation on Howard Street, and 45% of people who tried it came back for one or more puzzles.
The experience paired an Agentforce agent, which gave live commentary and puzzle summaries, with a Tableau dashboard that visualized the leaderboard. Each day, the top four players on the leaderboard earned a 4-on-1 match against Grandmaster Sam Shankland, hosted by Grandmaster Maurice Ashley. The player who lasted longest won a blindfold match against Sam.
The key insight was the path from Stockfish to Agentforce. Stockfish supplies the ground truth about every position, and Agentforce turns it into commentary. It shows how Agentforce works with a business's own intelligence to deliver accurate, safe, compliant experiences that an off-the-shelf LLM can't deliver on its own.
MrBeast came to us with a problem: they wanted to host a large-scale scavenger hunt with the Super Bowl as the backdrop — but every time they built a puzzle, it got solved too quickly. I prototyped how a giant puzzle could be built on Salesforce products, then partnered with Loan Shark Games and the best Super Bowl puzzle strike team at Salesforce to bring it to life.
Built in just six weeks, the platform supported up to 10 million registrations and 1.5 million concurrent users. Slackbot became an agentic puzzle partner — guiding players to organize clues and test theories without ever giving away the answer. After a month of searching, one player finally Slacked the winning message to MrBeast.
I conceived TrackStar, a Cannes Lions 2026 collaboration between Formula 1 and Salesforce. Fans created their own personalized podium anthem — real music composed by Tom Baird, then personalized with their name using ElevenLabs voice AI and Agentforce from Salesforce.
Presented at Cannes Lions 2026 as a showcase of what agentic AI can do in the hands of sports fans at the world's biggest creative festival.
🎵 Poz's Podium Anthem — produced at Cannes 2026 on Salesforce Beach
An immersive diagnostic tool assessing binocular vision disorders, developed with a UC Davis ophthalmologist. Brings analog tools into engaging VR for children — solving the bulkiness and maintenance issues of the original analog synoptophore with portable, user-friendly diagnostics that maintain clinical precision while improving patient experience.
"We enrolled a patient with strabismus. She wears 5 prism diopters to avoid double vision. The system measured 5.4 prism diopters. Amazing."— Pediatric ophthalmologist
Patent proceedings underway following Record of Invention submission
Built internal creative tools focused on scale, precision, and repeatability — supporting major product launch events and helping make the devices go. Enabled creative teams to move at high velocity across global marketing initiatives, combining Python automation, robotic process automation, and precision motion capture while managing cross-functional stakeholder relationships through complex innovation work.
A VR recruiting experience developed when Facebook rebranded as Meta. Framed as a strategic bridge between candidate curiosity and recruiter confidence, featuring an interactive "offer letter world" — a personalized spatial environment welcoming candidates to their next chapter.
Won company-wide hackathon and added to the official product roadmap.
A campaign honoring the engineers and infrastructure maintaining community connections during crisis — connecting people to food, medical support, elder care, housing, and critical services. From livestreaming church services to helping small businesses stay visible, this campaign spotlighted the power of connection during a global pause.
Facebook Engineering
With over a decade of experience across Fortune 5 tech brands, gaming, and media, I build creative systems making complex technology emotionally resonant and easy to understand. I specialize in AI, XR, and storytelling, developing scalable content, immersive experiences, and go-to-market strategies driving business impact.
My leadership style is collaborative and grounded in trust, helping cross-functional teams turn bold ideas into real outcomes. From a VR recruiting product winning Meta's hackathon to Emmy-winning broadcast and brand work, I lead through storytelling, smart tools, and a clear vision for what's possible.
